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Riki and Oron Franco, owners of Prime6 Charcoal, qualified as entrepreneurial contestants on ABC’s Shark Tank. Due to COVID restrictions, the Shark Tank set changed locations from their studios in Los Angeles to the Venetian Las Vegas which meant they no longer could live demo their charcoal product.

20EVO was tasked with helping with the demonstration of the product. On a tight deadline, 20EVO made 3 videos and shot product + lifestyle pictures of the product. The 20EVO production team executed a 4 day video and photo shoot to cover all the assets needed for Prime 6 social media (for promotion) and to deliver a successful pitch to the “Sharks”. 

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Our video featuring a testimonial with celebrity chef Hugh Mangum was used on Walmart and other retail channels to promote sales prior to the pitch to the Sharks.