Case Study Of Authentic Storytelling: Upcycling Artistry with Ben Young and ShopGoodWill.com
Transcript of video
[Top down view of shoreline]
♪ “Nonsense” by Raw ♪
[Ben Young sits in his studio, behind him are some of his abstract paintings]
My name is Ben Young, and I'm a fine artist, a painter.
I studied at Otis Art Institute in Los Angeles.
[Ben drawing in his sketchbook]
After art school, I ended up working for an agency that did a lot of product and toy development. [Toys Ben helped design including for Burger King, and Star Trek]
Eventually, that led me into being an art director and then furthering my agency career into creative director roles with Fortune 500 companies,movies, TV shows.
[Ben sitting under a lifesize statue of Al Pacino from the movie Scarface, Hang Ten advertisement, Ben at his desk wearing a mask]
It was really intriguing. It was really fun and it was challenging.
A lot of all nighters, very similar to being an artist.
[Ben painting an ocean scene late at night]
Your work's never done and you never stop thinking and creating and making things better,
[Ben working at his desk on an Octopus drawing]
which I think now is why I'm so inspired to be a painter and not think about anything other than that.
♪ “Ace High” by Nick Poss ♪
[Ben working on a painting, shots of Ben showing visitors his work]
The majority of my work is abstract. It reflects the environment around me, through light, color, shapes and composition.
[Series of Ben’s abstract paintings]
The environment plays a huge role in my art and my life,
[Drone shot flying out from Ben’s studio to reveal the ocean, Ben walking around the property and on the beach, and painting. Shots of Ben in the ocean freediving, and looking at the ocean]
and that means being conscientious in doing beach cleanups and avoiding plastics and painting and working with sustainable materials whenever possible, because every little bit helps.
[Back in the studio Ben is covering a printed canvas with white paint]
Interesting story about this piece. I actually searched it out on ShopGoodWill.com., Bid for it, won it at a killer price and went and picked it up.
And now I'm going to give it a second life, and turn an average print into an original piece of art.
[Ben walking towards the ShopGoodWill.com warehouse]
♪ “Drift” by Downtown Binary ♪
[Tina Nguyen walking towards the door to let Ben into the building]
Tina: Ben? Hi,
Ben: Tina Hey! Nice to meet you
Tina: Nice to meet you.
Ben: Pleasure. How are you?
Tina: I'm good. How are you?
Ben: Good. Good. Stars aligning, nice day.
Tina: Nice weather. We'll take the sunshine.
Ben: Yeah. I'm really looking forward to this.
Tina: Well, I'm really happy you're here to join us at ShopGoodWill.com
Ben: Thanks.
Tina: I'm Tina Nguyen. I'm the marketing director for ShopGoodWill.com And right now we're in the ShopGoodWill.com warehouse in Santa Ana, California.
[Ben walking through the isles of the warehouse browsing]
Ben: So I'm blown away by the size of the operation here
[Ben and Tina standing in an isle of the warehouse talking]
Tina: As you're creating and building and trying to do something new that could be somebody's art project or something great in their houses decor.
Ben: Yeah, I'm always looking for canvases and things to repurpose, but there's so many products here you can turn into sculpture, you can create new toys. It's amazing. Like, it's so inspiring to walk through a place like this.
[Ryan Smith standing in an isle talking into the camera]
Ryan: There's so many things in this warehouse that can be repurposed in ways that the original maker of it didn't. Imagine what your neighbor doesn't imagine,
[Ben and Tina browsing through the isles of the warehouse]
but if you can unlock that creativity, you can see new things in everything.
[Ben speaking with Taylor Harkins near his work station]
Taylor: I've been in Lego artist for about five, six years now, and I pretty much I'm working on two Star Wars art pieces. I'm working on. I do, Like what if stuff. So I was really bored. I had Seinfeld character, so I might as well do zombie apocalypse. Seinfeld.
Ben: That's incredibly creative. I love that. That's amazing, actually. Yeah. Is that going to be a set that will actually go online and offered for sale?
Taylor: Yeah, yeah, yeah.
Ben: Okay. There is no way people aren't going to bid on that. That's insane.
[People working in the background as Ben and Tina tour the facility]
Ryan: We employ people from all walks of life, of all skill levels, so we've got lots of things that they can do and lots of things we're teaching them how to do and hopefully that they can either stay here and grow or they can find work elsewhere.
Tina: Okay, Ben, I'm going to take you over to the canvas you've bid on and won.
Ben: Yes.
Tina: And there it is.
Ben: There it is. Yeah. Wow. Actually looks nicer and newer than I thought it was going to. It's really perfect. It used to look like this. I want you to remember that because it's
not going to look like that anymore.
[Ben and Tina take a selfie]
Tina: I can't wait to see.
[Ben in his studio covering the print with white paint]
Ben: Yeah, What a great experience. It's funny, when you walk into the building, you see the Goodwill mission statement on the wall, helping others through the power of work. And after touring the facility and meeting everybody, nothing could be more true.
What I didn't realize is that when you make a purchase on ShopGoodWill.com that it actually goes to support the local Goodwill and communities. It's important to me to be able to do things like this.
[Ben walking out of the ShopGoodWill.com warehouse with the canvas he purchased]
Usually when I'm shopping online looking for recycling opportunities for canvases I'm just going with the flow and taking what looks good.
In this case, I got exactly what I was looking for. Didn't even know I was looking for when I when I got the chance to tour ShopGoodWill.com’s facility and meet the team of people working there and running it,
It was it was really rewarding because everybody there walks the walk and is really dedicated to the cause. I got to see firsthand how every time
I want to upcycle a canvas or make a purchase, I'm actually supporting their mission, which is inspiring.
[Ben looking at canvases in the warehouse]
I realized that I'm part of a growing upcycling movement within the creative community, and not only are we giving second life to products, but we're creating opportunities for others
Title: Create Opportunity with ShopGoodwill.com
Title: Produced by 20EVO. www.20EVO.com, BenYoungStudio.com, Tomorrow's Artist by Encore Paint
[Ben walking down an isle and stops halfway]
Ben: Holy. Are you kidding me right now?
No way.
[Ben pulls out a skateboard from the bottom rack]
Oh, my God. I designed this board.
[End]
In a recent video produced by 20EVO, we had the opportunity to follow the journey of a talented artist named Ben Young, who's aim it is to turn an ordinary printed canvas into an extraordinary piece of art. Ben's story not only showcases his incredible talent but also highlights the creative possibilities that can be found at ShopGoodwill.com, all while supporting a great cause.
Bhushan Thakkar from 20EVO was commissioned to create this video, capturing Ben Young's creative process and the positive impact of upcycling with ShopGoodwill.com.
As a fine artist with a background in art direction and creative direction for Fortune 500 companies, movies, and TV shows, Ben's abstract work is inspired by his surroundings, reflecting light, color, shapes, and composition through his art.
Being an environmentally conscious artist, Ben is always seeking ways to incorporate sustainable materials into his work and make a positive impact. His journey began when he discovered a printed canvas on ShopGoodwill.com. After winning the bid at a great price, he set out to give the canvas a second life by transforming it into an original piece of art.
During his visit to the ShopGoodwill.com warehouse in Santa Ana, California, Ben was amazed by the vast selection of items that could be repurposed and upcycled into something new. The warehouse employs people from all walks of life and skill levels, providing opportunities for growth and skill development.
By participating in the upcycling movement, Ben and other creative individuals not only give new life to used products but also contribute to a greater cause by supporting the mission of Goodwill.
This video by 20EVO demonstrates the power of authentic storytelling in helping brands deliver their message and initiatives.
We invite you to watch the video above to witness the inspiring transformation of Ben Young's canvas and learn more about the incredible opportunities available at ShopGoodwill.com.
If your brand needs authentic storytelling and video marketing that captures the essence of your message and initiatives, don't hesitate to contact the 20EVO team. Together, let's create meaningful content that inspires change.