Advertising Campaign Photo Shoot Case Study

20EVO produces photoshoot for NCDOT

NCDOT wanted to create a new campaign to promote the use of the trains in North Carolina

20Evo Woman looking at phone on train

The challenge presented to us by Trone Brand Energy was to create images to support an advertising campaign they were creating.

 

We worked with the Art Director to determine a variety of considerations so to incorporate graphics to further support each images story

Along with shooting the content, we were challenged to produce all aspects of the shoot. We provided talent encompassing the diversity represented in the state of North Carolina, had wardrobe and makeup on hand as well as craft services.

The entire photoshoot was to be done on a moving train round tripping from Greensboro to Charlotte.

20Evo Bhushan Thakkar Directing Shoot
20Evo Behind the Scenes Makeup application
20Evo Bhushan Thakkar Directing Shoot
20Evo Bhushan Thakar photo Shoot on Train

In the end 20EVO delivered a number of photography assets that were converted into a variety of billboard and digital advertising spread all over the state.