Brand & Product Marketing 
Video Production Case Study

20EVO produces video content for crankbrothers

crank brothers logo

Crankbrothers is a leader in engineering mountain bike components that deliver superior function through disruptive design.

20Evo Bhushan Thakkar talking to clients

The marketing department approached us with a fun concept to introduce their newest product in their tuned carbon wheel system.


The challenge was to show the riding experience advance as the rider went from standard bike to e-bike to e-bike with the new wheels.

20EVO Bhushan Thakkar Talking to Richie Schley
Bhushan Thakkar carrying a tripod in a forest environment

The concept was to make a music video from the 90’s era to tell the story of their new Synthesis E-MTB carbon tuned wheels for their new YouTube channel.


We worked with artist, Brent Woods, pro-rider Richie Schley, and the team at crankbrothers and shot this video in two days at Skypark at Santa’s Village located in Southern California. 

Synthesis tuned carbon wheel system logo

We continue to support the crankbrothers brand by creating technical how-to educational videos to better inform their customers. 

If your looking for how-to or educational videos for your products see some of the videos 20EVO has produced for crankbrothers below and schedule a discovery call with us today.