Brand & Product Marketing 
Video Production Case Study

20EVO produces video content for crankbrothers

crank brothers logo

Crankbrothers is a leader in engineering mountain bike components that deliver superior function through disruptive design.

20Evo Bhushan Thakkar talking to clients

The marketing department approached us with a fun concept to introduce their newest product in their tuned carbon wheel system.


The challenge was to show the riding experience advance as the rider went from standard bike to e-bike to e-bike with the new wheels.

20EVO Bhushan Thakkar Talking to Richie Schley
Bhushan Thakkar carrying a tripod in a forest environment

The concept was to make a music video from the 90’s era to tell the story of their new Synthesis E-MTB carbon tuned wheels for their new YouTube channel.


We worked with artist, Brent Woods, pro-rider Richie Schley, and the team at crankbrothers and shot this video in two days at Skypark at Santa’s Village located in Southern California. 

Synthesis tuned carbon wheel system logo

We continue to support the crankbrothers brand by creating technical how-to educational videos to better inform their customers. 

If your looking for how-to or educational videos for your products see some of the videos 20EVO has produced for crankbrothers below and schedule a discovery call with us today. 

Crankbrothers Highline Dropper Post vs Rigid Seatpost - Monica Calderon Tests Which is Faster for XC

Crankbrothers Highline Dropper Post vs Rigid Seatpost - Monica Calderon Tests Which is Faster for XC

Colombian Pro XC National Champion, Monica Calderon, shows us how a Crankbrothers Highline Dropper Post allows you to push your limits and lay down your best times. With quick, on-the-fly adjustments, a Highline Dropper gives you stability and confidence when riding technical terrain on a cross-country bike. In this video, Monica gives us a side-by side comparison of the advantages of a dropper post over a rigid seat post when descending. Upgrade to a Highline Dropper, and see the advantages for yourself in your next XC race! La campeona nacional de Colombia Pro XC, Monica Calderon, nos muestra cómo una tija telescópica Highline de Crankbrothers te permite superar tus límites y establecer tus mejores tiempos. Con ajustes rápidos y sobre la marcha, una tija Highline te brinda estabilidad y confianza cuando conduces por terrenos técnicos en una bicicleta cross-country. En este video, Monica nos ofrece una comparación de las ventajas de una tija telescópica sobre una tija rígida al descender. ¡Actualice a un Highline Dropper y vea las ventajas por sí mismo en su próxima carrera de XC! See the full line of Highline Droppers at: Music by Trebo Rosher If you enjoy our videos subscribe to our channel: Learn more about crankbrothers products at: Follow us on Social Media! Instagram - Facebook - Twitter -