Brand & Product Marketing
Video Production Case Study
20EVO produces video content for crankbrothers
Crankbrothers is a leader in engineering mountain bike components that deliver superior function through disruptive design.
The marketing department approached us with a fun concept to introduce their newest product in their tuned carbon wheel system.
The challenge was to show the riding experience advance as the rider went from standard bike to e-bike to e-bike with the new wheels.
The concept was to make a music video from the 90’s era to tell the story of their new Synthesis E-MTB carbon tuned wheels for their new YouTube channel.
We worked with artist, Brent Woods, pro-rider Richie Schley, and the team at crankbrothers and shot this video in two days at Skypark at Santa’s Village located in Southern California.
We continue to support the crankbrothers brand by creating technical how-to educational videos to better inform their customers.
If your looking for how-to or educational videos for your products see some of the videos 20EVO has produced for crankbrothers below and schedule a discovery call with us today.