Brand & Product Marketing 
Video Production Case Study

20EVO produces video content for crankbrothers

Crankbrothers is a leader in engineering mountain bike components that deliver superior function through disruptive design.

20Evo Bhushan Thakkar talking to clients

The marketing department approached us with a fun concept to introduce their newest product in their tuned carbon wheel system.


The challenge was to show the riding experience advance as the rider went from standard bike to e-bike to e-bike with the new wheels.

20EVO Bhushan Thakkar Talking to Richie Schley

The concept was to make a music video from the 90’s era to tell the story of their new Synthesis E-MTB carbon tuned wheels for their new YouTube channel.


We worked with artist, Brent Woods, pro-rider Richie Schley, and the team at crankbrothers and shot this video in two days at Skypark at Santa’s Village located in Southern California. 

Crank Bro Synth_Lockup.png

We continue to support the crankbrothers brand by creating technical how-to educational videos to better inform their customers. 

If your looking for how-to or educational videos for your products see some of the videos 20EVO has produced for crankbrothers below and schedule a discovery call with us today.